Social
Platform
Economy
Key figures illustrating the state of social platforms in Europe — where the money flows, who captures it, and what stays.
€85b
Annual social platform revenue generated in Europe.
5%
Revenue share that stays with European companies. The other 95% flows to other continents.
55%
Share of European social platform revenue captured by a single non-European company.
1M+
Potential jobs in Europe's social platform economy.
Notes and assumptions
Hereof non-European company revenue. Percentage of non-European company revenue. All revenue figures are in USD billions (B). EUR conversion: 2024 rate = 0.85, 2025 rate = 0.84. Figures represent European revenue only, not global revenue. Some figures are estimates based on regional revenue percentages from company filings. Data sourced from latest available company earnings reports, SEC filings, and financial data providers.
This analysis is a living draft by Rebuild.
Corrections and contributions are welcome — data@rebuild.net.